Haymaker is a gamertag (that name was available – crazy, right?) for a gamer, content creator and live video game streamer stationed in Omaha, NE. Inspired by modern sports branding, the custom wordmark has a natural symmetry, with the H on the left mirroring the R on the right. The H can be pulled from the logo and used as a gamer badge, thumbnail, or supporting design element. This design leverages a simple concept with creative execution that results in a logo that packs a punch – pun intended.