Can you fix our logo and make it look better?
This was the text message I received from the owner of Criss Co., an independently-owned heating and air company in small town, Nebraska. Already recognizable in the area with the giant “C” made of ventilation ducts (which is pretty cool) on the front of their building, their pixelated logo was due for a makeover, rather than a complete redesign. I vectorized their famous “C” and incorporated it into a simple badge of honor, which accurately reflects their brand and the HVAC industry.
This is their building sign that inspired the updated monogram:
This is the original logo that received a much needed makeover: